The rituals we treasure across our region continue to shape our homes, gatherings, and moments of giving. Rooted in culture yet lived in the present, they deserve objects that evolve with us. Ajada was born to reimagine these rituals, one object at a time.
OUR STORY
The birth of Ajada
Ajada began with a simple belief
HOW WE STARTED?
What began as a frustration became a pursuit to reimagine everyday objects through thoughtful design and purposeful innovation. That pursuit led to Sohail, our first creation. Named after the star that signaled change and guided travellers across the desert, Sohail marks a beginning, not a destination
WHY WE STARTED?
Like its namesake, Sohail marks transformation. The beginning of a new era for refined ritual objects. A shift from what we have long accepted to what we have always deserved.
Ajada is not a product. Ajada is a promise. To refine the familiar, honor heritage, and craft a future where meaning and beauty are inseparable.
Sohail is the first star. The constellation has just begun
Ajada’s design philosophy
Precision, Emotion, and Timeless Design
Ajada fuses cultural soul with modern engineering, creating refined objects that honor timeless rituals while elevating how we experience them today.
Rooted. Forward.
Our roots are in ritual, in the traditions and memories that define who we are. We honor this legacy not by recreating the past, but by elevating the experiences we cherish. We design the future through the soul of our culture. The past guides us. The future defines us.
Purposeful Design
Beauty must serve the user. Every curve, weight, and movement is intentional. Innovation stays concealed so the ritual remains pure. Mechanisms are smooth, reliable, and quietly transformative. Nothing is ornamental without meaning.
Sensorial Experience
We design to engage the senses, the warmth of flame, the smoothness of motion, the dance of smoke. Every moment is crafted to heighten presence and enrich the ritual. We elevate the ritual by elevating how it feels.
Timeless Aesthetic
We build objects to last; in both purpose and emotion. Premium materials, minimal forms, and a process-driven craft ensure our products endure. Every decision is considered. Nothing is arbitrary. Luxury is simplicity mastered.